download adobe fonts free helvetica neue lt std

Individual licenses can be purchased online if you do not have Helvetica Neue LT Std. Marketing and Communications must approve any use of replacement typefaces. These replacement typefaces should be used sparingly and should not be used in conjunction with Helvetica Neue. Open Sans may be used for digital body copy only. If you do not have the Helvetica Neue LT Std typeface, and cannot obtain it, acceptable replacements are TeX Gyre Heros or Roboto, which are available for free download.

Using this contrast from headline to body copy creates visual interest and visual hierarchy. The combination of weights and italics offers modern, highly readable content. Helvetica Neue LT Std can be used in six weights, as both regular and italic.

These typefaces were chosen to reflect the attitude of our institution: Our branded fonts are Acumin Pro Extra Condensed Bold for headlines only and Helvetica Neue LT Std (also labeled Neue Helvetica). Too many variations can be hard to read and difficult to navigate. A menu of typefaces has been selected to coordinate with the Official Ball State University Beneficence Mark.īe aware that every typeface variation-from font selection to weight to stylizing (italic, bold), to color to point size-adds a layer of emphasis. Typography is a powerful tool in the development of a visual presence-giving a cue that our communications are coming from the same place. Part of the visual language of Ball State University is communicated through the use of type.

Download adobe fonts free helvetica neue lt std